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The best-selling shapewear brand begins a multiyear pact with the Association, the WNBA, and USA Basketball as their official underwear partner. It will be interesting to see how this partnership...

"It was arguably 2 two years ago that the conversation around women’s sport kit not being designed with female athletes in mind hit the public consciousness." In a hard-hitting article published...

KitQueen will be the Official Partner of the Scottish Thistles as they embark on the Netball World Cup 2023. Netball Scotland and KitQueen have a shared vision and ethos of empowering...

Women’s sports still lag behind men’s across all fronts — broadcast time, athlete wages, team resources, management representation and more. So, despite the sport and media industry’s best intentions when...