boardroom: NBA & Kim Kardashian’s SKIMS Reveal Breakthrough Partnership

The best-selling shapewear brand begins a multiyear pact with the Association, the WNBA, and USA Basketball as their official underwear partner.

It will be interesting to see how this partnership impacts Women's team sports. Could the money this partnership will bring mean an increase in salaries for female players maybe resulting in higher performance? Only time will tell.

Read more about the partnership at BOARDROOM.