Ladies: "You Can't Win. So Win." February 10, 2025Parisha Patel Nike's first Super Bowl commercial in nearly 3 decades has been released and it puts women in the spotlight, highlighting the challenges female athletes face on a daily basis.
Vitality Magazine: MAGGIE ALPHONSI MBE: ‘RUGBY DIDN’T JUST CHANGE MY LIFE, IT SAVED IT’ November 08, 2023Parisha Patel From ‘statistic’ in a North London council estate to rugby World Cup winner, Maggie Alphonsi is the ultimate success story. On the back of her debut book launch Winning the...
boardroom: NBA & Kim Kardashian’s SKIMS Reveal Breakthrough Partnership October 31, 2023Parisha Patel The best-selling shapewear brand begins a multiyear pact with the Association, the WNBA, and USA Basketball as their official underwear partner. It will be interesting to see how this partnership...
NIKE NEWSROOM: Nike Partners With Dove to Help Build Body Confidence in Girls October 25, 2023Parisha Patel Nike has partnered with Dove to launch Body Confident Sport, a first-of-its-kind, scientifically proven set of coaching tools for coaching 11- to 17-year-old girls that will help build their body...
SHEKICKS.NET: England Women finish fourth at World Deaf Championship October 06, 2023Parisha Patel England Women were beaten by Poland in the bronze medal match at the 2023 World Deaf Football Championship in Malaysia. The competition tookplace in Kuala Lumpur from 20 September to 8...
BBC SPORT: England women's match fees increased to equal men's August 30, 2023Parisha Patel England women's match fees for internationals have been increased to equal the men's with immediate effect. The change was recommended in the Independent Commission for Equity in Cricket (ICEC) report,...
WOMEN IN SPORT: Women’s World Cup 2023: The good, the bad and the stupid August 22, 2023Parisha Patel What a show the Lionesses have put on for us this summer. How crushing it was to watch them lose at the weekend. But my goodness how proud we, and...
CNN: Spain wins Women’s World Cup for the first time, deservedly beating England in Sydney August 20, 2023Parisha Patel England was competing in a Women’s World Cup final for the first time, because the team has progressed further than ever before in this competition. Even in defeat, the Lionesses...
NEWSROUND: Netball World Cup: England's Roses lose to 12 times champions Australia August 07, 2023Parisha Patel England will have to wait a bit longer to lift their first Netball World Cup trophy, as Australia came out victorious at Sunday's final. It was the Roses' first ever...
ENGLAND NETBALL: Vitality Roses make history and reach first-ever Netball World Cup final August 05, 2023Parisha Patel England fought off the reigning champions New Zealand to claim a dramatic 46-40 victory in Cape Town, reaching their first-ever World Cup gold medal match. Read about the match at...
Sky Sports: Sexualised and ill-fitting: Is women's sports kit fit for purpose? July 19, 2023Parisha Patel "It was arguably 2 two years ago that the conversation around women’s sport kit not being designed with female athletes in mind hit the public consciousness." In a hard-hitting article published...
KitQueen Announced as Official Sponsor of the Scottish Thistles for 2023 Netball World Cup July 12, 2023Parisha Patel KitQueen will be the Official Partner of the Scottish Thistles as they embark on the Netball World Cup 2023. Netball Scotland and KitQueen have a shared vision and ethos of empowering...