About Us

 

WELCOME TO KITQUEEN

THE UK’S LEADING MULTISPORT TEAMWEAR SPECIALIST DEDICATED TO HER

There was a time when hearing “you run, kick, hit or throw like a girl” was meant as an insult.

Today, it’s a statement of strength.

Women and girls are redefining sport at every level from grassroots to the professional stage. Performance, visibility and expectation have all evolved.

KitQueen exists to meet that moment.

OUR MISSION

To lead the way in women’s teamwear by championing inclusivity, diversity and body confidence in her sport.

BUILT WITH PURPOSE. BACKED BY EXPERIENCE.

KitQueen was co-founded by Parisha Patel alongside the team behind KitKing, the UK’s No.1 multisport teamwear specialist.

When KitKing was acquired in 2019, one thing was clear: the retailers in teamwear had not built the industry with female athletes in mind.

As a grassroots netball player and business leader, Parisha recognised a fundamental gap. Women and girls were being underserved, overlooked, and often forced to accept products not designed for them.

KitQueen was created to change that.

Today, it stands as a specialist teamwear retailer with a singular focus: serving the female athlete, properly.

LEADING THE FUTURE OF FEMALE TEAMWEAR

KitQueen is proud to work across every level of the game, from grassroots clubs to elite performance environments regionally, nationally and globally.

We are trusted by national governing bodies and professional organisations, including:

  • England Netball

  • London Mavericks

  • Sussex Cricket

  • GB Basketball

Working directly with female athletes at the highest level allows us to continuously learn, adapt and lead ensuring our approach to teamwear reflects the real needs of women in sport.

WHY KITQUEEN EXISTS

Women are not a subcategory of men’s sport.

She has different needs. Different expectations. A different journey.

From grassroots beginnings to elite competition, and through every life stage her body, her confidence, and her relationship with sport evolves.

Her kit must evolve with her.

At KitQueen, we understand:

  • Fit is not one-size-fits-all

  • Confidence impacts performance

  • Representation matters

  • Cultural identity must be respected

  • And feeling comfortable in kit changes how she shows up

This is not just about product. It’s about experience.

POWERED BY KITKING

As part of the KitKing family, KitQueen is backed by over 30 years of industry expertise and long-standing partnerships with global brands including: Nike, Adidas, Puma, Joma, Macron and many more.

This gives us unmatched access to:

  • The best technical products

  • Industry-leading innovation

  • Scalable supply for clubs of all sizes

And crucially the ability to deliver teamwear solutions designed specifically for female athletes.

KitQueen doesn’t just complement KitKing it strengthens it.

Together, we ensure clubs at every level can confidently support both male and female athletes in the right way.

FOR EVERY TEAM. EVERY LEVEL. EVERY WOMAN.

From match day to training, and off-pitch wear, KitQueen provides complete teamwear solutions for women and girls across all sports.

Whether you’re a grassroots club or a professional organisation we’re here to help you raise standards, on and off the field.

NEED SUPPORT WITH YOUR TEAMWEAR?

To place an order, discuss customisation, or request a quote:
📞 0116 262 7332
📧 sales@kitqueen.co.uk

KitQueen
Leading teamwear for her.