Ladies: "You Can't Win. So Win." February 10, 2025Parisha Patel Nike's first Super Bowl commercial in nearly 3 decades has been released and it puts women in the spotlight, highlighting the challenges female athletes face on a daily basis.
Vitality Magazine: MAGGIE ALPHONSI MBE: ‘RUGBY DIDN’T JUST CHANGE MY LIFE, IT SAVED IT’ November 08, 2023Parisha Patel From ‘statistic’ in a North London council estate to rugby World Cup winner, Maggie Alphonsi is the ultimate success story. On the back of her debut book launch Winning the...
boardroom: NBA & Kim Kardashian’s SKIMS Reveal Breakthrough Partnership October 31, 2023Parisha Patel The best-selling shapewear brand begins a multiyear pact with the Association, the WNBA, and USA Basketball as their official underwear partner. It will be interesting to see how this partnership...
Sky Sports: Sexualised and ill-fitting: Is women's sports kit fit for purpose? July 19, 2023Parisha Patel "It was arguably 2 two years ago that the conversation around women’s sport kit not being designed with female athletes in mind hit the public consciousness." In a hard-hitting article published...
KitQueen Announced as Official Sponsor of the Scottish Thistles for 2023 Netball World Cup July 12, 2023Parisha Patel KitQueen will be the Official Partner of the Scottish Thistles as they embark on the Netball World Cup 2023. Netball Scotland and KitQueen have a shared vision and ethos of empowering...
NetballHER: big boobs shouldn’t be a barrier to playing sport! June 14, 2023Parisha Patel Getting the right fit and support in a sports bra is as important as getting the right fitting kit. It not only makes you feel comfortable and more confident playing...