Ladies: "You Can't Win. So Win." February 10, 2025Parisha Patel Nike's first Super Bowl commercial in nearly 3 decades has been released and it puts women in the spotlight, highlighting the challenges female athletes face on a daily basis.
boardroom: NBA & Kim Kardashian’s SKIMS Reveal Breakthrough Partnership October 31, 2023Parisha Patel The best-selling shapewear brand begins a multiyear pact with the Association, the WNBA, and USA Basketball as their official underwear partner. It will be interesting to see how this partnership...
NEWSROUND: Netball World Cup: England's Roses lose to 12 times champions Australia August 07, 2023Parisha Patel England will have to wait a bit longer to lift their first Netball World Cup trophy, as Australia came out victorious at Sunday's final. It was the Roses' first ever...
KitQueen Announced as Official Sponsor of the Scottish Thistles for 2023 Netball World Cup July 12, 2023Parisha Patel KitQueen will be the Official Partner of the Scottish Thistles as they embark on the Netball World Cup 2023. Netball Scotland and KitQueen have a shared vision and ethos of empowering...
SBJ: Why 2023 should NOT be the year of women’s sports June 22, 2023Parisha Patel Women’s sports still lag behind men’s across all fronts — broadcast time, athlete wages, team resources, management representation and more. So, despite the sport and media industry’s best intentions when...
NetballHER: big boobs shouldn’t be a barrier to playing sport! June 14, 2023Parisha Patel Getting the right fit and support in a sports bra is as important as getting the right fitting kit. It not only makes you feel comfortable and more confident playing...
BBC Sport: From the Ashes: How Sarah Elliott made a hundred breastfeeding at intervals May 12, 2023Parisha Patel Australian Women's cricketer Sarah Elliott made headlines as the mum who had made an Ashes hundred while feeding her son throughout. It took her 24 hours to decide she could juggle motherhood...