NIKE NEWSROOM: Nike Partners With Dove to Help Build Body Confidence in Girls

Nike has partnered with Dove to launch Body Confident Sport, a first-of-its-kind, scientifically proven set of coaching tools for coaching 11- to 17-year-old girls that will help build their body confidence and make them feel like sport is a place where they belong.

Vanessa Garcia-Brito, VP, NIKE, Inc. Chief Social & Community Impact Officer says “By shifting the conversation from what their bodies look like to what their bodies can do, we inspire more girls to stay in sport and benefit from it[.] With more girls in sports, we believe we’re creating the next generation of female leaders and change makers who will move the world forward.”

Read more about how Nike has partnered with Dove to help build body confidence in Girls and how you can use tools to coach body confidence in girls at NIKE NEWSROOM